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Design, DesignOps, & Product Leader

Consultant,
Writer,
Entrepreneur

To deal with my own unending WHY questions, I research and create content about topics that have impacted my own ability to deliver great work; like how to think about DesignOps, how to write a pure product "requirement", and how to manage creative thinking while also creating reliability within a team that works on deadlines.

Alison headshot

"Design = Intentionality During the Act of Creation"
- Alison Ostendorf

PORTFOLIO OF WORK

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Director of Design for a Mortgage Tech Enterprise SaaS Platform

As the founding designer at this venture-backed San Francisco startup, I lead all aspects of Design over 3.5 years as the company grew from Seed stage to Series B.

During that time, the company found product market fit, grew from 2(ish) customers to over 80 enterprise accounts, heavily recruited in order to support 5 very active Agile development teams, launched and monetized new features and products that now are considered to be leading "the future of the mortgage tech industry".

Chief Product Officer for a B2C personal relationship manager mobile app

As co-founder and product owner, I worked with a growing team to build an easy to use mobile app that allows a user to remember who they met, where, and why; and to take relevant action on that knowledge over time.

Through the course of the project, we designed and implemented custom UI component concepts that allowed a dense set of  available information to be shown as relevant and when needed.

LNQ phone with neutral background
The Calendar screenshot

Founder of a calendar for the tech community

Starting with the growing tech community of Houston, we are creating a community-based calendar that is accessible to everyone.  

With one place to see all the events in your community, it's easy to feel like you belong.

A good Product leader incorporates Design thinking whenever intentional creation is needed. Which is at the beginning.