In this book, I will take a data-driven approach to advocate for the value of designing to the causal Why.

Often in teams with limited resources (which is nearly every team), the investment in Design Thinking takes a back seat to quick implementations of revenue-driving features.

This happens because the data around the feature need is readily accessible to Product, but the data supporting the "better" design doesn't even exist until the design work is done, and even then, it's hard to actually measure.I intend to surface some of this data, and help designers advocate for quality, with revenue-related numbers instead of hypothesis.

An original training built for modern Design Leaders.

The course focuses on topics like how to think about time when working in a creative team, how and why to lead design thinking in the direction of pure thinking, and what kinds of designers to hire for what roles.

Some highlights of the training include:

- Awareness of kairos versus chronos time, to create reliability in delivery date while also allowing for the creative process

- Getting to the Causal Why of a design requirement, and how we relate to Product Managers and Developers while doing so

- How to coach a team of designers while nourishing each team member's individual mind and career goals

As technical co-founder of Revenue Lions, a consulting agency that specializes in revenue-focused automations and AI tool integration for mid-sized companies, I work to build a business that runs itself.

We lean into the AI revolution on behalf of our clients, so that they can continue to focus on their unique market offering, rather than on keeping up with a rapidly evolving tech stack.