Episode Title:
Designing for Impact, Unleashing the Potential of Product-Led Growth with Alison Ostendorf
Episode Description:
Your host, Thomas Watkins, talks with the Product Design, Usability, and DesignOps Consultant and Co-chair of Women In Product, Houston, Alison Ostendorf. Alison peeled back the layers of Product-Led Growth (PLG) and its transformative impact on the tech industry. Alison brings a fresh perspective from the design world, challenging the status quo of sales-led strategies.
Alison candidly shares her initial skepticism about PLG, stemming from her commitment to crafting products that captivate users on their own merit. She draws a compelling parallel between PLG and human-centered design, underscoring the necessity of creating products that users find inherently valuable.
Episode link:
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