Consultant to New Startup Founders / Entrepreneurs | Alison Ostendorf

Consulting to Startup Founders

Since 2005, I have been a freelancer and/or a startup founder.
Recently, I've started sharing the wisdom.

Moving with new founders who are working on building innovative digital products,
as they mature from the ideation phase to the launch of their MVP (minimum viable product).


"...Thanks a million Alison...."

As we were putting together the plan of action on features for the mobile app, we listened to Alison. After she carefully listened, and asked questions, she provided a very important area that we overlooked.

Alison has helped us tremnedously in our ability to retain more loyalty from our customers and client base, while reducing costs, and streamlining the mobile app development process, and its approach to feasibility. Thanks a million Alison."

- Zarrar

"I strongly endorse Alison's consulting practice."

Alison's actionable advice drawn from practical experience from launching multiple start-ups has been invaluable to my start-up, enabling me to progress more quickly with fewer pivots.

Alison has an engaging, supportive style while also challenging me as an accountability partner. I like the way Alison summarizes the key points from each meeting so I have a good summary to work from and which is highly valuable for a busy founder.

I strongly endorse Alison's consulting practice.

- Mike

"Quite simply put, she's a rockstar."

...she not only provides advice to startup founders, she also rolls up her sleeves and helps them achieve their goals. In fact, I invited her to join one of my companies where she has successfully steered technology/software product development alongside a group of extremely successful and highly experienced public company executives. She's been instrumental in our rapid growth.

I unequivocally trust her with my company's strategic growth and execution, and I have absolutely no hesitation whatsoever in giving her my highest and strongest recommendation. Quite simply put, she's a rockstar.

- Ahsan

"Would strongly recommend Alison as an advisor."

Alison has gone through several rounds of starting a new business and she's been a valuable resource for me as I tackle the task of getting the business up and running.

Gave advice on boot strap vs. incubator vs. VC, when/how to approach VCs, resources to use for recent VC activity.

Shared insights on using CDAs, trademarking, domains, social media, patents.

Provided direction on how I can use by own network to support my start-up activities including identifying advisors, reaching out to experts, requesting warm intros, etc.

She's also a savvy business person and shared her perspective on the potential of my business idea.

Most important of all, she's been my sounding board for any issues or roadblocks that I encounter along the way.

Would strongly recommend Alison as an advisor. I hope that helps and best of luck on your venture.

- Patton

Example Questions

The following are practial questions that my clients and I tend to talk about.

They may seem easy to answer theoretically, but honoring them in practice takes rigorous commitment, deep self-knowledge, and a supportive team.

Should I go ahead and tell everyone about my idea, or should I require them to first sign an NDA?

Do you recommend I incorporate now, or wait? Do you know a lawyer I can talk to?

I don't code. How do I build my product ASAP, affordably?

How do I recruit team members when all I have is equity to offer?

What tech tools would make this whole process easier?

Who do I actually need on my team? Why?

Is this a good mission statement? Vision statement?

Practically, how do I create the company culture we need?

Does this potential new hire seem like they'd be able to work in our chaotic startup environment?

As the founder, should I be doing everything myself? Should I be hiring it out? Should I outsource?... How do I outsource?

What do I not know that I dont' know?

Is it too early to hire a professional salesperson?

What kind of financing should I pursue?

Is this good enough for now or would early customers expect more?